Before initiation of data preparation, researcher needs to know the answers to following questions: From the data set which the researcher has collected, choice of “content” need to clearly defined and justified. However one needs to be transform the data before the analysis can start. Preparation of data: As discussed previously, there are several ways by which one can collect the data for qualitative content analysis.
The method of the analysis comprises following 8 steps: In other words every element in the data collected is categorized into themes which are identified through secondary literature. Its strength lies in its stringent methodological control and step-by-step analysis of material. One can use different modes such as transcripts of interviews/discourses, protocols of observation, video tapes and written documents for communication. Content analysis takes into following elements when analyzing issues: Major elements of content analysis (Source: Kohlbacher, 2005) Steps of content analysisĬontent analysis in qualitative research is carried out by recording the communication between the researcher and its subjects. It is based on interpreting opinions and perspectives of various subjects.
The content analysis unlike statistical analysis does not measure or quantify patterns. “A research method for the subjective interpretation of the content of text data through the systematic classification process of coding and identifying themes or patterns ”- Hsieh & Shannon (2005 p.1278). It is in this non-participant observation where one can use the content analysis approach. Secondly non-participant observation, where the researcher observes but does not participate. Firstly participant observation, where the researcher is a participant of the study. (1996) categorized qualitative research/method into two distinct forms.
Shruti Datt and Priya Chetty on October 16, 2016Ī study by Ary et al.